Vinyl

Vinyl is a women’s fashion brand that needed an e-commerce platform to reflect its bold aesthetic and contemporary style. The challenge was to build a visually rich online store that balanced editorial fashion storytelling with practical shopping flows. I designed and developed a platform that showcased Vinyl’s collections with large, striking imagery, minimalist layouts, and intuitive navigation. The site highlights the brand’s identity through clean typography, lifestyle photography, and mobile-first design, ensuring customers can browse and purchase effortlessly across devices.