VOM Jewellery
Client
VOM Jewellery
Location
Cairo, Egypt
Year
2025
Info
VOM Jewellery wanted a website that reflects its luxury identity while making it easy for clients to explore collections and request custom designs. The focus was on delivering a minimal, elegant interface that balances visual storytelling with seamless navigation.
Services
UI/UX Design
Visual Identity
Web Development
CHALLENGE
VOM needed a digital presence that could showcase collections without becoming an e-commerce store. The site had to feel exclusive and high-end while still allowing customers to inquire about custom designs.
RESULTS & REFLECTION
Designed and developed a responsive website with a collections page, customization form, and brand storytelling sections. The site captures the brand’s luxury image while providing clients with clear paths to connect and request pieces.
THE PROCESS
Research & Analysis: Explored competitor luxury jewelry websites (Tiffany & Co., Cartier, Azza Fahmy) to identify patterns in visual hierarchy, typography, and storytelling. Interviewed VOM’s founders to understand their vision: luxury without clutter and a balance between elegance and functionality.
Information Architecture: Planned a clean navigation structure: Home → About Us → Collections → Custom Form → Contact. Focused on clarity and simplicity to avoid overwhelming users.
Wireframing & Prototyping: Created low-fidelity wireframes to explore layouts for product showcases and storytelling. Iterations focused on full-width imagery, minimal text, and clean spacing to keep attention on jewelry pieces.
Usability Testing: Tested clickable prototypes with sample users. Adjusted layouts to highlight jewelry images more prominently, reduced text density, and improved form usability for custom requests.
Visual Design & Style Guide: We developed a cohesive visual language, including a dark green and gold palette, serif typography for luxury branding, and modern icons. A style guide was created to ensure consistency across pages and future updates.
